Why we collect personal information
Why do we collect your personal information? Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest announcements, new services, and events that you might like to hear about.
If you do not want La Rabida Children's Hospital to keep you up to date with news and the latest information on our services, simply send an e-mail to firstname.lastname@example.org with your request.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you're discussing an issue on the phone with one of our Call Center attendants, making an online inquiry, participating in an online or phone survey, or signing up for a class or event. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, e-mail address, and contact preferences. We collect information for market research purposes to gain a better understanding of our customers and thus provide more valuable service.
When we disclose your information
La Rabida Children's Hospital takes your privacy very seriously. Be assured that La Rabida Children's Hospital does not sell or rent your contact information to marketers or other companies or organizations. There are also times when it may be advantageous for La Rabida Children's Hospital to make certain personal information about you available to companies that La Rabida Children's Hospital has a strategic relationship with or that perform work for La Rabida Children's Hospital to provide services and products to you on our behalf. These companies may help us process information, fulfill customer orders, deliver services and products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with La Rabida Children's Hospital's policies. Without such information being made available, it might be difficult for you to purchase service, receive customer service, provide us feedback to improve our services, or access certain services, offers, and content on the La Rabida Children's Hospital web site.
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your information
La Rabida Children's Hospital takes precautions -- including administrative, technical, and physical measures -- to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The La Rabida Children's Hospital web site may use Secure Sockets Layer (SSL) encryption on certain web pages where personal information is required. In instances such as this, you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal information while it's transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari, Netscape Navigator 3.0 or later, or Internet Explorer.
Integrity of your personal information
La Rabida Children's Hospital has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by sending an e-mail to email@example.com with any updates or changes.
Cookies and other technologies
If, however, you prefer not to enable cookies, we suggest that you consult with your local IT technician, support staff or other person with expertise, to have them disable cookies in your Internet browser. Please note that certain features of the La Rabida Children's Hospital web site may not be available once cookies are disabled.
As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. La Rabida Children's Hospital will not use the information collected to market directly to that person.
In some of our e-mail messages we use a "click-through URL" linked to content on the La Rabida Children's Hospital web site. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the e-mail.
In addition we may use pixel tags -- tiny graphic images -- to tell us what parts of our web site customers have visited or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send e-mail messages in a format customers can read. And they tell us whether e-mails have been opened to assure that we're only sending messages that are of interest to our customers.
Our companywide commitment to your privacy
As we said, La Rabida Children's Hospital takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to La Rabida Children's Hospital employees and strictly enforce privacy safeguards within the company. In addition, La Rabida Children's Hospital supports industry initiatives to preserve privacy rights on the Internet and in all aspects of electronic commerce. And we do not knowingly solicit personal information from minors or send them requests for personal information.
La Rabida Children's Hospital's web site may have links to the sites of other companies. La Rabida Children's Hospital is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
If you do not want La Rabida Children's Hospital to keep you up to date with news and the latest information on services and products, please send an e-mail to firstname.lastname@example.org and update your personal contact information and preferences. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.
Last updated February 25th, 2009
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