Crain's features Cleavenger on Changing Times of Fundraising
Monday January 16th, 2012
Development Vice President Michael Cleavenger is quoted extensively in the Jan. 16 issue of Crain's Chicago Business on changing fundraising strategies among local charities.
Cleavenger shared his fundraising team's approach given the down economy, donors' preferences and the hospital's dependence on government funding. “The days of ‘feel good' grants are over," he said. "You have to demonstrate a need and results, not just say, ‘We do good work.' I've passed on grants if I'm not ready to give good, quantifiable results to the donor. Better to do that than alienate the donor.”
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